Holiday World said Thursday it has opened an online store where it will sell souvenirs, shirts, caps and fudge year-round.

Visit Holidog's HoliShop Now!

“For the past few years, we’re received a steady stream of requests to add a shop to our Web site,” said Holiday World & Splashin’ Safari president Will Koch in a statement. “We decided to have fun with it and use our staff and their families as our models.”

Koch appears on several HoliShop pages, even serving up a “mug shot” to illustrate the park’s “Ride A Coaster” coffee mug. He and his mom, Pat Koch, also clown around posing in new Wildebeest shirts to advertise the water coaster that opens in Splashin’ Safari in May.

The HoliShop also offers to ship fudge from Mrs. Klaus’s Kitchen year-round.

Source: 02050724/BUSINESS/100205002" target="_blank">IndyStar.com